In a bid to support local fashion designers, back in 2017, Chimamanda Ngozi Adichie, an Award-winning author, launched a “Wear Nigerian Campaign,” where she decided to dress in Nigerian brands in all her public appearances. The motive of her campaign was to sensitize and encourage people to buy from both upcoming, as well as established designers, in order to boost local trade and manufacturing. Adichie announced her new venture via her Facebook page where she wrote; “in the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.” Nigeria is a fashion powerhouse not only on the African continent, but globally. Numerous Nigerian fashion designers have won accolades for their exemplary work a...
Gossips and Discuss on Nigerians in Nigeria and in the diaspora.